Craig Muirhead’s journey to becoming one of the leading motorsport performance coaches didn’t follow a traditional path. It was a life-changing decision in 2016 that set him on course to uncover his true purpose—helping racers unlock peak performance and rediscover their edge.

After years in senior management within the corporate world, Craig found himself searching for something more fulfilling. At 50, he left behind the stability of his career, packed his bags, and embarked on a 550-mile pilgrimage across Spain’s Camino de Santiago. It was during those miles of reflection that a new path began to emerge—the path of coaching. But what kind of coach would he become?

Craig initially trained as a business and leadership coach, helping executives and sales teams improve performance. But something was missing. Coaching people to drive more profit left him unfulfilled. Then, in a moment of clarity, everything clicked—he wanted to work with racers who had lost their mojo.

A former motorcycle racer and Nürburgring instructor, Craig understood the struggles racers face—the pressure, the inconsistency, the mental blocks that hold them back. Determined to make a real impact, he immersed himself in the science of Flow State—the optimal mental state where racers perform at their absolute best. He studied peak performance psychology, connected with experts in sports coaching, and developed a unique framework to help riders and drivers access Flow consistently.

That was the birth of Camino Coaching—a system designed to help racers find their edge, achieve personal bests, and step onto the podium with confidence. Since then, Craig has coached riders and drivers across all levels, from juniors in Karting to drivers racing in National and International championships and riders in Ohvale, Talent Cups, RedBull Rookies, National Championship all the way up to elite riders competing in the MotoGP and WorldSBK paddocks. His science-backed approach focuses on mental skills training, race preparation, consistency under pressure, and unlocking the Flow State for peak performance.

Over the last 9 years, Craig has discovered that there are 4 critical areas to success in motorsport—key pillars that separate the consistent winners from those stuck in the midfield. These four areas are the foundation of his coaching approach, ensuring that dedicated racers have the mindset, preparation, consistency, and business acumen to succeed.

Today, Craig is recognised for his no-nonsense, results-driven coaching that helps racers break through mental barriers and reach their full potential. He’s built a thriving community of driven competitors, all working towards one goal: performing at their absolute best, every time they hit the track.

💬 Join the community in our Private Facebook groups
Here, you’ll find racers committed to growth, sharing their journeys, and supporting each other with insights and strategies to push their limits.

🚀 Want to take your performance to the next level?
Craig’s proven coaching methods can help you gain confidence, control, and speed—whether you’re chasing your first podium or fighting for a championship.

Welcome to Camino Coaching—where peak performance begins.

Let me know if you’d like any final refinements! 🚀🔥