From Corporate Stress to Flow State Success
Meet Craig Muirhead, Flow Performance Coach & Founder of Camino Coaching
In 2016, I left a stressful 25-year corporate career and walked Spain's Camino de Santiago. I had turned 50 and knew I wanted a change in my life, but I didn’t know what. A 550-mile walk across Spain in August sounded like a good start — and it was.
That journey gave birth to Camino Coaching — helping others find their highest performance through Flow.
From Executive Coaching to Race Performance
I didn’t set out to be a traditional coach. After early work with business leaders and executive teams, I realised I was meant to work with competitors who had lost their edge—racers stuck in their own heads, searching for flow, consistency, and confidence.
"I decided I wanted to help a racer who has lost his mojo find a second a lap."
So I went back to school and trained in the principles of Peak Performance and Flow State. Today, I work with riders and drivers across the world—from grassroots to MotoGP and WorldSBK—to transform their mental approach, overcome setbacks, and deliver under pressure.
Choose Your Performance Path
Proven systems for every level of competition
Want Your Business to Perform Like The Best F1 Pit Crew?
After 25+ years across the UK, Dubai (BMW), Switzerland (private equity), and the UK (Italian motorcycle manufacturer), plus nine seasons inside elite paddocks, I’ve seen the identical pressures behind race wins and market wins.
I offer forward-thinking leaders a race-winning framework taken from motorsport and applied to business.
"The challenge of a successful race weekend and the challenge of a successful business are identical."
For leaders who want to dominate their sector and cross the line first, Executive Flow is for you.
Four Pillars That Separate Champions From Mid-Pack
After coaching 1,000+ personal bests and 300+ podiums, these are the non-negotiable foundations of consistent excellence.
Mindset Mastery
Bulletproof mental frameworks for clarity, confidence, and control under pressure.
Race Preparation
Simple, repeatable systems that eliminate variables and create predictable excellence.
Flow State Triggers
Scientific methods to switch “in the zone” on demand, every session, every race.
Feedback
Accurate, immediate feedback to show exactly what’s needed to improve.
Results That Compound
"The flow triggers and race weekend routines gave me the calm and clarity I needed. My pace finally converted to results."
"Our two riders stopped overthinking and started executing. Their consistency improved dramatically in just two rounds."