Camino Coaching: The Story So Far
Embark on a transformative journey with Craig Muirhead, founder of Camino Coaching. From the Camino de Santiago to the racetrack, Craig guides riders, drivers, and business leaders to achieve their full potential.
Craig Muirhead's Transformative Journey

1

2016: A Life-Changing Decision
At 50, Craig resigned from his corporate job to walk the 490-mile Camino de Santiago, seeking a new life direction.

2

The Camino Experience
Six weeks of simplicity and reflection led Craig to realise his calling: to be of service to others.

3

Birth of Camino Coaching
Upon returning to the UK, Craig trained as a coach, founding Camino Coaching to help others achieve their best.
Coaching in Motorsport
Specialisation
Craig combined his coaching skills with his passion for motorsport, focusing on helping racers improve their performance.
Flow State Expertise
Trained in peak performance principles and Flow state research, Craig helps riders and drivers access their optimal performance state.
Proven Track Record
From British Superbikes to Moto2 World Championship, Craig has guided numerous riders to stellar results.
Expanding Horizons
Four-Wheel Success
Craig's coaching extends to various four-wheel championships, including karting, British F4, and GB3.
Ongoing Partnerships
Continues to work with top talents like Sam Lowes, Joel Kelso and Bart Horsten across different racing disciplines.
Global Reach
Online platforms deliver podium-proven techniques to riders and drivers worldwide.
Craig Muirhead's Journey

1

2

3

4

1

Corporate Career
30 years in business management

2

Camino de Santiago
Life-changing 490-mile pilgrimage

3

Coaching Certification
Trained as a professional coach

4

Motorsport Specialisation
Combining coaching with racing passion
From corporate executive to transformational coach, Craig's unique journey informs his approach to helping others unlock their potential.
Future Innovations

1

New App
Launching an innovative app to reach a broader audience.

2

Digital Courses
Expanding training programs with digital courses for all levels.

3

Personal Coaching
Offering one-on-one sessions for personalised guidance.
Business Leader Program

1

2

3

1

Competitive Edge
Achieving precision and speed in business operations.

2

Performance Improvement
Enhancing workflow, enjoyment, and overall performance.

3

Transferable Skills
Applying race-winning strategies to business challenges.
Let's Connect
Reach out to us on social media or leave your contact information. We'll get back to you shortly to discuss how we can help you achieve your goals.